JST.B Present

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JST.B Present

In relation to making positive impacts, we must be present. Having a mindset that is fully existing in the moment allows for a heart of genuine involvement. This is important to business owners because being authentic can lead to sustaining loyalty from customers and clients.

HOW TO BE PRESENT (JST.B)

  1. Understand your environment. To be present is to fully understand your surroundings and understand what you’re saying through it. This can range from the tangible things of what you see, touch, and hear; to the intangible things of what you feel, think, and believe. This means that your environment or your work is an extension of your business’s message and promise.

  2. Be aware. Once you have an understanding of the environment, you must be aware of your business’s overall purpose of existence. This purpose will help direct you and the people around you to follow your vision. When the vision is clear, people are able to have integrity to the work, and to you.

  3. Take a breather. We live in a world that always wants more. We tend to crowd our to-do lists with things we have to do; forcing us to live in a world that is always in the future, or in a world that is constantly stuck in the past. We need to learn to stop, and just be, so that we can honestly engage with our current clients and customers.

Our company, JST.B, stands on the premise that we are here to take control of time, not to be overwhelmed by it. We collaborate with clients to gain a mindset of simplicity by creating trustworthy, current, and purpose driven brands. If you want to grow a loyal customer base, sit down with one of our consultants now to see what could be improved to stand out and stand for something!

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JST.B Positive

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JST.B Positive

Finding a way to be impactful in this way can be overwhelming because this requires discovering what values your brand holds and how to convey this in an authentic way. Whatever these values are should be the foundation for how your brand chooses to interact with people. If your brand holds a value of honesty, every action your brand takes should be honest. If the value is professionalism, every action should be professional. Whatever the value is, this should be the tone of the interaction.

Each brand must critically evaluate what positive values they want their brand to represent as this will play an important part in the experience that the public will have with the brand. We must strive for positivity, for ourselves and for our brands as it shapes who we are.

When we were young, we seem to have dreamed about doing something that would help others. Kids talk about wanting to be doctors, veterinarians, and firefighters. It’s possible that those are the careers that kids are told about the most, but we’d like to believe that kids are up to something revealing about human nature.

People are naturally drawn to others who are positive, making them leave feeling inspired. Positivity is not just smiling and saying happy thoughts. Positivity is seeing a situation that is not necessarily the most convenient or pleasant and being able to find ways to enjoy the moment. Positivity is seeing a person who may not be successful but seeing the potential in that person. Positivity is inspiring and motivating.

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JST.B Moved

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JST.B Moved

Great brands know that brands are built not by what you say, but by what you do, and so they make brand culture—not communications—the priority” 

The other day, I came across a very moving story on my news feed.  Earlier this month, a homeless man walked out of the cold and into an Alabama Chick-fil-A asking to work for food.  After seeing the man, store manager Mark Meadows gave him not only a free meal, but the gloves he had worn to work that day.

While Meadows says he doesn’t feel like he did much, thousands of people have been touched by his compassion.  I’ll bet 

that his generosity has inspired many to serve others in ways that they wouldn’t have previously considered.  Just as Meadows’s simple gesture probably meant so much to the man who came to his restaurant, he has likely helped another person’s needs be met without even knowing it.

Martin Luther King once said that everybody can be great, because everybody can serve. It’s easy to wonder how much of a difference we can make sometimes, but the reality is that every time we meet someone, we can have more of an impact on his or her life than we’d imagine.  As you think about your brand, consider the people you might be helping through your work. How can your organization make a difference?

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JST.Beginning

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JST.Beginning

ULTIMATELY, we want to make you more efficient, sustainable, and scalable...so you have more time to JST.B YOO

First, we hope everyone enjoyed ringing in 2015!   For those of us at JST.B, we have a little something extra to celebrate since the company was founded a year ago this week. 

With this in mind, we thought it would be fitting to write about JST.B’s mission and vision, and what it means to us to, well, “just be.”  JST.B believes that branding should be so much more than logos, fonts, and accessories.  Our vision has always been “to unify and amplify what people fight for.”  We aim to “unify” the client’s mission, niche, and experience with the people he or she serves and “amplify” the brand to the desired audience.  To us, the core mission of each business or organization we work with is something they “fight for” since they devote so much time and energy to accomplishing that mission. 

We hope that by working with JST.B, we will make each and every one of our clients’ endeavors more efficient, sustainable, and scalable.  We want you to have more time to “JST.B Yoo.”  When you’re able to just be yourself and use your unique talents and passions to pursue your goals and dreams, you can accomplish great things for yourself, your company or organization, and those you serve.

P.S. There’s no way we could properly end this blog without wishing a very happy birthday to our founder, the lovely JooEun Yoo (okay, it was Sunday, but still!)

HAPPY NEW YEAR!!

 

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JST.B 101

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JST.B 101

Remember that brands often earn their reputation in the same way that individual people do

In defining good branding, it is helpful to remember that brands often earn their reputation in the same way that individual people do.  When someone meets a person for the first time, he or she immediately forms a “first impression” from what the person says or how the person appears.  As he or she gets to know the person better, more opinions will be formed based on the conversations they have or the way the person behaves. 

Likewise, the way the public perceives a brand will come from both how the brand promotes itself and how it carries out responsibilities and interacts with the public.  Just as people tend to gravitate towards individuals who are responsible and caring, there is something very attractive about a company that works hard to provide excellent service and that values those it serves.  Always treat customers the way you would want to be treated—and strive to exceed their expectations.  Offer customer appreciation promotions.  Give customers the opportunity to give feedback on your service, and address any problems they may have promptly and professionally.  Promote different charities on your website, or support local causes through fundraising events.  Think of some of your favorite companies and the images you have of them in your mind.  Has the way they treat their customers played any role in why you respect them as much as you do today?

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JST.B Merry

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JST.B Merry

Need some help making the season a little brighter?
Here is a list we made of 10 acts of kindness you can do in the spirit of Christmas: 

 

1. Send someone who has somehow made a difference in your life a thank-you note.

2. Take a plate of cookies to someone you don't know well in your neighborhood and start a conversation.

3. The next time you're in a store, ask the clerk how things are going with the busyness of the holidays and tell him/her you appreciate his/her hard work.

4. Help loan money to someone starting a small business in a developing country through KIVA.

5. Give blood or platelets through the Red Cross (NOTE: giving platelets is similar to giving blood.  The donation process does take longer, but you can give up to every 2 weeks and the need is constant.  And yes, you can give both blood and platelets as long as you wait at least 3 days between the two.)

6. If you have young children, have them leave a toy under the tree on Christmas Eve for Santa to give to someone in need and donate it to a local charity.

7. At your holiday or next birthday party, provide stationary and take a few minutes to have everyone write notes for nursing home residents or soldiers.

8. Write lists of some of your favorite things about loved ones to put in their Christmas cards. (or make a video and send it to them saying all the things you love about them.)

9. If people still need ideas for Christmas gifts, ask for donations to your favorite charity as one of your presents.

10. The next time you use social media, take a minute to write a nice message to someone you haven't spoken to lately.

Want some more ideas?  Here are a few links (confession: we did steal a few.)  

http://www.lifehack.org/articles/lifestyle/29-ways-to-carry-out-random-acts-of-kindness-every-day.html

http://www.buzzfeed.com/jessicamisener/101-easy-ideas-for-random-acts-of-kindness#.kxXwy3A5X

Not to sound corny, but kindness doesn’t have to end with Christmas.  As 2014 comes to a close, what are some ways you could bring kindness into what your company does?  Would you agree with us that treating people with respect is a key part of establishing strong relationships with those you serve and drawing more people in? Just a few questions to ponder upon. 

 

All in all, we just want to remind you to JST.B Merry this season!
 

If you have any questions or comments about this post, feel free to comment bellow or tweet us @jstbyoo with the hashtag #jstbmerry. HAPPY HOLIDAYS!!

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