When in the creative process, it is tempting to resort to lazy habits and think that this is just a natural reaction to being faced with many tasks. But instead of blaming our lack of productivity on laziness, it is important to search further. There’s always a deeper reason behind why at times, all we want to do is waste several hours on social media or binge watch a new show.
It is possibly our own perfectionism, pulling us away from the start as we fear that we might mess up during the process. Perhaps it is the threat of other competitors that stunt us because the competition is too overwhelming. These reasons stop us and lead us to resort to other activities that do not bring us any closer to our goals. Whatever these reasons are, they are roadblocks, and we must learn to move past it.
At JST.B, we’re passionate about nurturing the growing, creative mind, and we believe that it is this caring for our minds that allow us to keep moving with motivation. To do this, we make sure to do three things:
Have creative inspiration days. We must be aware of our surroundings. Your surroundings can inspire you or drag you down, so be wary. We have taken day trips to places where we knew we would be inspired and had meetings there. We have discussed what is around us, as we share what has inspired us and how it can help us move forward with a fresh perspective.
Collaborate, share ideas - often. We are constantly talking with each other about what trends we have seen, and how we could incorporate these ideas with our own. When it comes to other ideas for JST.B and how the company can move forward, we always try to receive input from each other because we know that attempting to be creative on your own can be its own roadblock. Collaboration is essential to the creative process because each individual holds their own unique creativity that could serve as fuel for our own ideas. Having an open ear will only motivate us to keep moving forward and stay innovative.
Feed your curiosity. Using platforms like Slack, we send each other articles or news about brands that have provoked us to think. Whether it’s an informational article about brand case studies, or a company that has utilized a new tactic in the branding realm, we share these things so that we are regularly faced with new information. Constantly being in a curious state is important so that we genuinely want to keep seeking how we can grow and learn.
These are some steps that we take. How will you stay motivated?