JST.B Standards
OUR VISION IS TO UNIFY & AMPLIFY WHAT PEOPLE stand FOR
JST.B Standards
OUR VISION IS TO UNIFY & AMPLIFY WHAT PEOPLE stand FOR
JUST BE means to exist,
exist in a way that is noble and honest.
JST.B started with foundations in empowering those who dream of creating a lasting impression and a memorable mark in the world. In 2012, JooEun Yoo, the founder of JST.B, traveled to Cambodia with the nonprofit organization, DJD Missions. Upon her arrival, the first thing that greeted her was the most beautiful, pure smiles. Smiles that said, I don't need anything from you but I want to just be with you. Creating authentic relationships with the people allowed her to understand their lifestyle, which also brought better understanding of their inspirations and dreams. Through the trip, she realized that hope was a potential to achieve and thus, would be the beginning of her passion journey with the world around her.
"At JST.B, we work conscientiously to uphold quality, service, creativity, and innovation to serve both businesses and society"
Her enthusiasm continued at home and abroad as she supported causes in sex-trafficking, urban development, homeless restoration, educational projects, mental health awareness, cultural diversity, and youth empowerment. JooEun Yoo's MA in Luxury Brand Management from Regent's University London refined her outlook on CSR and Sustainability, as she proved that excellence and presence can be molded into a desirable brand.
JST.B stands on the premise that businesses exists beyond just asset building. Just like any person, there is a personality and a story in every brand. That person is consistently in search of a purpose and is looking for ways to impact the world to be remembered by those around them. Similarly, we believe that businesses exist to build up and progress servicing the world around them. That is why we strategize bespoke plans for each of our clients that match their standards and values to ultimately make a positive impact for their brand, as well as society as a whole.
SIMPLIFY
JST.B [JUST-BE] began with the mindset of simplicity and value. We pride ourselves in simplifying complex concepts into understandable, practical actions. In this world of mass information, we clarify what is relevant to the success of projects while creating boundless value through multiple channels.
UNIFY
JST.B is a message of existence. An apple is an apple, until it is designed on every Apple computer. A checkmark is a checkmark, until it is branded on every Nike sportswear. We believe in the power of branding and how much value it brings when there is intentional thought and action behind it.
AMPLIFY
JST.B builds to build more. When you build anything, one of the most important thing is to create a firm foundation. As a team, we collaborate to refine and amplify your brand so that it stands out and stand for something.
JST.B Mission
strive for
excellence
JST.B Mission
strive for
excellence
FOUNDER, SPEAKER & LUXURY BRAND CONSULTANT
"...and that's the power of branding!" JOOEUN YOO started making her mark in 2008 as she shifted the minds of business leaders and organizations about Strategic Branding. Using her background in Mass Communication, Advertising, Public Relations, Marketing, Broadcasting, Event Planning, and Business, she launched JST.B, LLC; a company that transforms business ideas into a reality. Her Masters in Luxury Brand Management gives her an advantage to understand the underlying importance of quality, experience, and timelessness in brands. Additionally, her background in CSR and NGO work allows her to see beyond just asset building. JooEun Yoo continues to spread her knowledge and passion through speaking venues and other collaborative initiatives.
“At JST.B, branding is so much more than logos, fonts, and accessories. Branding is a system of work that standardizes the quality, productivity and service of an organization. We consult to create exceptional and revolutionary brand experiences online and offline.”
BRAND DESIGNER
Soyoung Choi is a senior studying Marketing & Supply Chain Management at the Smith School of Business at UMD. Her love for fashion and design has shaped her unique personal style, and has led her to get involved with various events and campus organizations, such as MatchStrike, MasTERPiece, and M Magazine.
BRAND COMMUNICATOR
Gina Lee is a senior at the University of Maryland, pursuing a Communication degree with a track in Public Relations. Gina is passionate about connecting people together, especially through creative ways, her favorites being design and words. When not studying for her degree, she is also very involved with her campus ministry, Maryland Cru, serving as the Marketing Team Co-lead and small group leader.
Creators
JST.B Creators
Creators
JST.B Creators
‘JST.B CREATORS’ a group of ethical Asian American creatives that work passionately to craft enduring greatness.
JST.B is dedicated to pursuing creativity and curating a space for people to freely utilize their originality in purpose-driven ways. Young Asian American creatives have long been under represented in the creative world and we thought we would gather a group of exceptional talent in their respective crafts to collaborate with clients projects. Learn a little more about these highlighted few through their brief bios.
JiWon Baeq - Videographer
JiWon is a videographer and founder of G1 Studios LLC. He has experience in creating films for weddings, music videos, commercials/promos, and event coverage for independent artists and companies. While creating videos, JiWon is also pursuing a degree in Cinematic Arts and Philosophy at the University of Maryland, Baltimore County.
Judy Kim - Photographer
Judy is a self-taught photographer looking to expand and refine her craft by taking on new and challenging projects. Though she started out taking photos of her own life, travels, and experiences, she recently transformed her personal style into a public identity and has had the pleasure of photographing family portraits, birthday parties, proposals, casual engagement photos, and portraits. She found that what she enjoys most is seeing clients' reactions to the images they created together. In the next few years, she hopes to establish a working name and identity for her photography and create projects on a regular basis.
Isaac Jeong - Digital Marketer
Isaac is a digital marketer with a focus on providing marketing services for local businesses. When his family moved to America, his father started his own auto repair shop and watching his parents grow their business inspired Isaac to develop skills to provide effective marketing products for small businesses. Prior to starting his own agency, Isaac was admitted to University of Maryland School of Dentistry but decided to leave this course to scratch his itch of starting his own business.
Danny Lim - Coder
Danny started coding in middle school while making MySpace templates. At the University of Maryland, College Park, Danny was an Information Systems major. While backpacking, Danny met Digital Nomads who told him about their location-independent lifestyle because they were making websites. He decided to learn how to code and started with Codecademy courses at nights after work. In 2015, he worked as a Software Developer Intern at a2z. After working at that job for 9 months, he took a leap to go out to his favorite American city, San Francisco. There, he did a coding bootcamp for 2 month where he really honed his skills. Afterwards, he worked for Booz Allen Hamilton, but left this past May, and has been working on his own mobile application idea.
Winston Zhou - Photographer
Winston is a Baltimore based photographer, videographer and designer who loves spicy food, esports and runny eggs. He has experience in taking photography for weddings, portraits, and events, while also working on various photography projects in the form of a series. Winston specifically loves taking candid photos as it captures a person or an event genuinely in the moment.
Christina Lim - Graphic Designer
Throughout Christina’s life, she has been practicing fine arts through various media (graphite, charcoal, pastels, acrylic, oil, watercolor, sculpture). She graduated with a Bachelor of Science in Architecture from the University of Maryland, College Park. Since college, she has worked on several graphic design projects and has become proficient in Adobe Photoshop, Illustrator, and InDesign. Currently, she works full-time at a high-end residential architecture firm in Baltimore, Maryland, managing projects from early design to final construction.
JST.B Current Clients
JST.B Current Clients
Our Valued Partners
