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JST.B Standards


OUR VISION IS TO UNIFY & AMPLIFY WHAT PEOPLE stand FOR

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JST.B Standards


OUR VISION IS TO UNIFY & AMPLIFY WHAT PEOPLE stand FOR

JUST BE means to exist,
exist in a way that is noble and honest.

 

JST.B started with foundations in empowering those who dream of creating a lasting impression and a memorable mark in the world. In 2012, JooEun Yoo, the founder of JST.B, traveled to Cambodia with the nonprofit organization, DJD Missions. Upon her arrival, the first thing that greeted her was the most beautiful, pure smiles. Smiles that said, I don't need anything from you but I want to just be with you. Creating authentic relationships with the people allowed her to understand their lifestyle, which also brought better understanding of their inspirations and dreams. Through the trip, she realized that hope was a potential to achieve and thus, would be the beginning of her passion journey with the world around her.  

 
"At JST.B, we work conscientiously to uphold  quality, service, creativity, and innovation to serve both businesses and society"  

Her enthusiasm continued at home and abroad as she supported causes in sex-trafficking, urban development, homeless restoration, educational projects, mental health awareness, cultural diversity, and youth empowerment. JooEun Yoo's MA in Luxury Brand Management from Regent's University London refined her outlook on CSR and Sustainability, as she proved that excellence and presence can be molded into a desirable brand. 

JST.B stands on the premise that businesses exists beyond just asset building. Just like any person, there is a personality and a story in every brand. That person is consistently in search of a purpose and is looking for ways to impact the world to be remembered by those around them. Similarly, we believe that businesses exist to build up and progress servicing the world around them. That is why we strategize bespoke plans for each of our clients that match their standards and values to ultimately make a positive impact for their brand, as well as society as a whole.

 
 

SIMPLIFY

JST.B [JUST-BE] began with the mindset of simplicity and value. We pride ourselves in simplifying complex concepts into understandable, practical actions. In this world of mass information, we clarify what is relevant to the success of projects while creating boundless value through multiple channels. 

UNIFY

JST.B is a message of existence. An apple is an apple, until it is designed on every Apple computer. A checkmark is a checkmark, until it is branded on every Nike sportswear. We believe in the power of branding and how much value it brings when there is intentional thought and action behind it. 

AMPLIFY 

JST.B builds to build more. When you build anything, one of the most important thing is to create a firm foundation. As a team, we collaborate to refine and amplify your brand so that it stands out and stand for something.

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JST.B Mission


strive for

excellence

 

JST.B Mission


strive for

excellence

 

 

FOUNDER, SPEAKER & BRANDING EXPERT

"...and that's the power of branding!" JOOEUN YOO started making her mark in 2008 as she shifted the minds of business leaders and organizations about Strategic Branding. Using her background in Mass Communication, Advertising, Public Relations, Marketing, Broadcasting, Event Planning, and Business, she launched JST.B, LLC; a company that transforms business ideas into a reality. Her Masters in Luxury Brand Management gives her an advantage to understand the underlying importance of quality, experience, and timelessness in brands. Additionally, her background in CSR and NGO work allows her to see beyond just asset building. JooEun Yoo continues to spread her knowledge and passion through speaking venues and other collaborative initiatives. 

At JST.B, branding is so much more than logos, fonts, and accessories. Branding is a system of work that standardizes the quality, productivity and service of an organization. We consult to create exceptional and revolutionary brand experiences online and offline.
— JooEun Yoo

 
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BRAND DESIGNER

Soyoung Choi is a senior studying Marketing & Supply Chain Management at the Smith School of Business at UMD. Her love for fashion and design has shaped her unique personal style, and has led her to get involved with various events and campus organizations, such as MatchStrike, MasTERPiece, and M Magazine.

 
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BRAND COMMUNICATOR

Gina Lee is a senior at the University of Maryland, pursuing a Communication degree with a track in Public Relations. Gina is passionate about connecting people together, especially through creative ways, her favorites being design and words. When not studying for her degree, she is also very involved with her campus ministry, Maryland Cru, serving as the Marketing Team Co-lead and small group leader.

 

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JST.B Current Clients


JST.B Current Clients


Our Valued Partners



For the event we hired JST.B to assist us in a campaign for our brand specifically targeting Instagram - this was successful in its objective and we would use this service again.


JST.B went above and beyond in helping us at E&C Events brand our products to expand our small business. They are growth-conscious business builders in the truest sense and professional to the highest degree. Their work was not only effective in tapping our resources toward expanding to different markets through calculated development, but their presence and leadership unified our staff under common goals making our own operations more effective. JST.B’s attention to detail into the nuances of our business and our unique market fostered trust in their strategies and it paid off generously. The strategies we used to make that a reality never strayed from our identity as a company, rather it reflected our strong reputation as quality design professionals in a way that made us more visible in existing and new markets. We now see prospective clients noticing our products in a whole new way. We could not have developed in the way we envisioned without the help of JST.B and now we’re a better company for it.


It was such a pleasure working with JST.B! Ms. JooEun is not only innovative in her approach to solving problems, but also very caring and passionate about what she does for others. It was an absolute honor for us to work with her and JST.B!

Jinsil Kim


JST.B is a great strategic branding company that assisted our company to develop in business outcomes. Working with a great consultant, JooEun Yoo was so innovative with ideas while also being enthusiastic, friendly, respectful, responsible and accountable. I feel so grateful to have partnered with and assisted by JST.B! 

Usaphea Horn


JST.B has been a great asset to Capitol Luggage. The branding process not only established the company's foundation, but also unified every employee within one vision and mission. 

Christina Han

 


JST.B is an innovative resource for marketing. A talented staff has helped me design a logo that is right for my audience. 

Tiffany Donaldson

 


Working with JST.B has been an incredible experience. JooEun has walked with us from the beginning not only as a talented consultant and branding expert, but as a caring and passionate friend. She has made Good Sower Foundation much of what it is today and we are grateful for having met such a wonderful person and company!

Claire Roh