As creatives ourselves, we believe in the necessity of collaboration and connection for the thriving of anyone who creates. Understanding that JST.B has a voice in the corporate world as we are working with clients all around, we wanted to create a network for creatives to do just that - collaborate and connect.
JST.B Creators is a network for Asian American creatives to get into contact with each other, to get inspired and stay motivated in their respective creative fields. We also form potential relationships between our Creators and clients who may be seeking one-time creative work.
There has been a push for more Asian American representation in all fields, and we don’t want creative fields to be lacking in that push. Our founder, Joo Eun Yoo, and other involved employees are currently Asian American women. As we discussed the concept of JST.B Creators, we felt that it was important to offer a voice for people. Asian American creatives have a powerful one, and we wanted to gather these voices to create one strong voice for the corporate world to see.
Why is collaboration and connection important for creatives? Creativity exists because we see or think something of value that we want to further cultivate. Collaboration allows for people to see other beautiful works which only then continue to inspire us to create more. Connection is necessary because without any outlet to express creativity, we can feel trapped. As creatives, we need space to move, and connecting with other people allow for that
JST.B Creators exists for the creatives. For the people who want to see advancement in their creative work and have fun along the way, this is for you. For more information about JST.B Creatives and its benefits, check out the page here.