Enter into the aroma of coffee, then shock your eyes with pops of bright pink laid in the smooth whites of the background. Order your choice of beverage while being met with a smile, then sink into comfort and class in one of the plush emerald seats as you admire the personalized mural packed with heritage and meaning. Our friends at The Ministry invited JST.B to their opening, and this is what we got to experience.
From the last feature, we got to sit down with Elisa Bennaton, founder of The Ministry, as she shared her vision with us for this wine and coffee bar. Her ideas were backed with many intentional branding choices, which we explored further as we asked her how she planned to execute those ideas. We were able to see those come alive, and each decision played an important role in how we enjoyed our experience.
The color choices of the seating and mural were bold and risky - but it worked because it is such a unique color combination that added to the feel of the place. The mural itself held so much to uncover, from the tribal print background, to the maps of certain areas in the world, to the famous figure. The staff was kind as every person we interacted with had a pleasant attitude and seemed genuinely excited to serve us.
This is where branding comes alive beyond just logo designs and creating names. Every detail matters when it comes to shaping how people will view your brand. The colors created the luxurious, yet casual feel. The mural appeals to the curiosity people may feel from the peculiar choices. The staff forms the community aspect that occurs around coffee or wine. These all stem from Elisa’s fundamental vision for the brand’s identity. Luxurious, casual, mysterious, community-oriented. This was her hope for The Ministry, and she executed it.
But, we don’t want to spoil too much - Bennaton’s idea behind the wine and coffee bar was to add mystery, after all. They officially opened on Monday, so check them out, and experience it for yourself.