I. BRAND EQUITY CALCULATOR | Brand Equity Survey
A brand needs to keep up and stay genuine and stay innovative.
JST.B begins working with clients by measuring each brand's equity. Brand equity quantifies the level you stand as a brand in being memorable, desirable, innovative, and impactful. Through this analysis, we are able to clearly gauge the business/organization's current stage and its potential options. Brands such as Coca Cola, Apple, Google, and Nike are usually ranked in the 90% percentile group, while other brands average around 45% - 60%. JST.B's Brand Equity Calculator is exclusive to our clients to access potential growth opportunities in creating strong, timeless brands.
Your brand should clearly communicate what you do and why you're different.
II. BRAND UNIFICATION | MVN, History, Personal Story, Ethos, Values
A brand must know what they stand for and have a clear identity for others to stay loyal
There are many ways to say the same thing, but it is important to be consistent and authentic to your brand. Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be. At JST.B, we take time to understand the heart of your brand to communicate the core of who you are and what you stand for.
How will you be remembered?
III. BRAND EXPERIENCE | Social Media, Website, Presentations, UX, 5 Senses
A brand must stay relevant yet consistent to be desirable
Your presence is not necessarily determined by the things we see or the words we say. The experience we give to our customers can come from the environment around them and the senses they innately have.
You can tell a lot about a brand by who their partnered with.
IV. BRAND COLLABORATIONS & PARTNERSHIPS | Strategic union analysis
A brand can make or break it just by its affiliations
Collaborations and partnerships are great when building a strong brand. The benefits are endless. However, many brands do this by pure emotions and trends instead of sitting down with a unbiased partisan to level out what the brand needs for a successful collaboration. Once we sit with our clients, we measure out what the partnership will be evaluated under and what neccesary rules must be set in place for a mutual positive outcome.